The Nonprofit Social Media Toolkit (6-Part Idealware Web Series)

07/08/2021 01:00 PM - 02:45 PM ET




The Nonprofit Social Media Toolkit (6-Part Idealware Course)
Thursdays July 8, 15, 22, 29, August 5, 12 | 1:00 PM – 2:45 PM EST | 6-Part Idealware Web Series

Offered in Partnership with: Idealware

Don’t just be on social media…be successful on social media! We’ll explore how to use social media for branding, deep engagement, and fundraising. We’ll also outline how you can integrate and manage social media within a campaign and discuss how to measure your social media impact.


Sound policies will also be important to your social media strategy – we’ll show you how to clearly articulate what content is acceptable and how you should communicate with constituents through social media platforms.


Over the course of six weeks, participants will:

  1. Create and reinforce your organization’s brand using social media.
  2. Learn about strategies for engaging supporters and motivating them to act.
  3. Learn how social media tools can work together to create an integrated campaign that promotes brands and causes through multiple channels.
  4. Begin the process of creating a social media policy for your organization.
  5. Learn how to use social media for fundraising.
  6. Discover tools to measure social media efforts and learn to make this task effective and manageable.
  7. Design a social media strategy.


*As a CAE Approved Provider educational program related to the CAE exam content outline, this course may be applied for 9 credits toward your CAE application or renewal professional development requirements.



Registration to be completed via Idealware’s websiteuse discount code PA2021 for 20% off!


Idealware will send the access code and dial-in information for the webinar to the email address you use to register. All registered participants will have access to recordings and slide decks for each session.


Who Should Attend:

This course will help…

  • Social media managers
  • Fundraising and Development staff
  • Marketing and Communications staff
  • Public Relations staff


Course Schedule:

All sessions take place from 1:00 PM-2:45 PM EDT, with the last 15 minutes reserved for Q&A.


Thursday, July 8: Branding through Social Media

We’ll kick off with the concept of branding through the lens of social media. We’ll take a detailed look at creating, refining, and managing your brand message and personality.


Thursday, July 15: Getting Beyond the Like – Using Social Media to Cultivate Deeper Commitment

People “like” you on Facebook, but what is that doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results.


Thursday, July 22: Integrating Social Media Channels (and Other Communications)

Communications don’t exist in a vacuum. You need to consider not only how your difference social media channels work together, but also how messaging stays consistent across other channels, such as email and websites, and offline channels such as direct mail, general press, and advertisements.


Thursday, July 29: Getting Started with Social Media Fundraising

Social media may be good for sharing photos or important new stories, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organization that have had success fundraising through social media.


Thursday, August 5: Measuring Your Social Media Efforts & Creating a Social Media Policy

What happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk through the basic social media stats. We’ll also discuss the tools that can help you gather data, analyze your strategy, strengthen what works, and change what doesn’t.


Thursday, August 12: Paid Social Media & Advertising

Your social media channels are your organization’s public voice. As transparency and two-way conversations become the norm, many organizations are racing to develop social media policies that govern who does what, what’s ok to say, and how to handle sticky situations. Even more than simply legislating these details, the process of creating such a policy can help your organization engage in important discussions that will strengthen your culture and better position you to take advantage of tools and opportunities. We’ll explore why the process (not just the product) is so important, how to make these conversations productive and strategic, and why a social media policy is an important milestone of digital maturity.


$240 for PANO Members (use discount code PA2021) | $300 Regular Price


About the Instructor:

Kimberly Sanberg, Cairn Strategies

Kimberly Sanberg helps nonprofits to fundraise, engage supporters, build awareness, and achieve their goals with strategic digital marketing and communications, including social media, website strategy, advertising, and email.


About Tech Impact’s Idealware:

Idealware is a program of Tech Impact, a nonprofit on a mission to use technology to better serve the world. As the authoritative source for independent, thoroughly-researched technology resources for the social sector, our publications, assessments, and training resources save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization. Learn more at and visit our Technology Learning Center at


PANO is proud to partner with Idealware to make these programs available to nonprofit professionals in PA. PANO members, don’t forget to use discount code PA2021 for 20% off the registration fee!

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