Digital Fundraising (3-Part Tech Impact Course)

Digital Fundraising (3-Part Tech Impact Course)
Wednesdays, May 11, 18, & 25 | 1:00 PM – 2:30 PM ET | 3-Part Tech Impact Web Series

Offered in Partnership with: Tech Impact

This course will offer best practices for using social media, email, and additional communication tools to conduct digital fundraising for your nonprofit. By the end of this 3-part series, you will:

• Learn the key elements of creating an online donation form
• Learn how to incorporate fundraising into your communications calendar
• Learn email and social media fundraising best practices
• Understand how to analyze and utilize metrics from your campaigns
• Discover software to support your fundraising efforts

Scroll down for complete course info, including a detailed description of each of the following sessions:

1. Optimizing Your Website (May 11)
2. Social Media Fundraising (May 18)
3. Email Fundraising (May 25)

REGISTER NOW

Registration to be completed via Tech Impact’s website – use discount code PA2022 for 20% off!

Tech Impact will send the access code and dial-in information for the web series to the email address you use to register. All registered participants will have access to recordings and slide decks for each session.

Course Agenda

Session 1: Optimizing Your Website (May 11)

Is your website capturing potential donors? Learn how to set up your website for success by including elements such as prominent “donate” buttons, tiered fundraising asks, and more.

Session 2: Social Media Fundraising (May 18)

To complete your digital fundraising strategy, it’s important to have your social media aligned with your efforts. Learn how to harness social media platforms to encourage fundraising and how to incorporate your posts with your overall campaign.

Session 3: Email Fundraising (May 25)

Email requests are common practice in fundraising campaigns but how can you make sure they’re reaching your audience? Learn best practices in crafting, targeting, and scheduling an email fundraising campaign.

Cost:
$120 for PANO Members (use discount code PA2022) | $150 Regular Price

Testimonials

So much valuable information. So glad you sent this webinar to us so I can see it again to digest all that was presented. Lots of tools presented that I was not aware of. Thank you.

Quite informative. I will be working to ‘optimize’ our donation page.

Loved the stats! It at least gives us a baseline. Many things I did know but you fine-tuned my knowledge of marketing into ‘email marketing’ versus other channels I am more familiar with. I can build on my fundraising skills from other areas now into email marketing. Thank you.

About the Instructor:

Kimberly Sanberg, Cairn Strategies

Kimberly Sanberg helps nonprofits to fundraise, engage supporters, build awareness, and achieve their goals with strategic digital marketing and communications, including social media, website strategy, advertising, and email.

About Tech Impact’s Idealware:

Idealware is a program of Tech Impact, a nonprofit on a mission to use technology to better serve the world. As the authoritative source for independent, thoroughly-researched technology resources for the social sector, our publications, assessments, and training resources save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization. Learn more at www.techimpact.org and visit the Technology Learning Center at www.techlearningcenter.org.

PANO is proud to partner with Idealware to make these programs available to nonprofit professionals in PA. PANO members, don’t forget to use discount code PA2022 for 20% off the registration fee!