Turning Uncertainty into Opportunity: A Year-End Fundraising Game Plan

Turning Uncertainty into Opportunity: A Year-End Fundraising Game Plan
Wednesday, November 19, 2025 | 12:00 PM – 1:00 PM | Webinar

Presented by: Greg Wilson, CAP®, CFRE, MS, Founder + Senior Consultant, Stick Figure Fundraising, LLC | Ryan W. Baumuller, Senior Consultant, Stick Figure Fundraising, LLC

Offered in Partnership with: Stick Figure Fundraising

This 60-minute presentation with PANO partner Stick Figure Fundraising gives nonprofit leaders a data driven strategy to maximize year-end fundraising results, when nearly a third of all annual giving takes place.

Using 2024 industry benchmarks and proven frameworks, we’ll explore donor segmentation, Giving Tuesday planning, email cadence, and first-time donor retention. Participants will leave with an actionable roadmap that includes campaign calendars, messaging templates, and specific tactics that help organizations generate 20-30% of their annual revenue in the final quarter.

Join us to get your year-end fundraising game plan in place!

SINGLE LOGIN COST:
$30 per person for PANO Members | $66 per person for Not-Yet Members

Terms of Participation
Your purchase entitles you to a single login. Please do not share the login information with others, as it may interfere with your ability to join. If multiple individuals from your organization would like to attend, please purchase separate tickets for each person or consider a group ticket (below).

GROUP TICKET COST (4-10 individuals):
$100 per group for PANO Members | $222 per group for Not-Yet Members

Terms of Participation
If you have 4-10 individuals interested in attending the webinar, please have one person register selecting one group ticket. You can then enter the names and email addresses of up to 9 other individuals to add to your group ticket. Each person registered will receive their own unique login instructions and may join from wherever is most convenient for them.

This option makes the most sense when you have 4-10 individuals interested in attending the webinar. For fewer than 4 attendees, a single login ticket for each person is the most cost-effective option. For more than 10 attendees, please email Christina at christina@pano.org to discuss options.

MATERIALS & LOGIN INSTRUCTIONS:
Materials (PowerPoint and other handouts), along with login instructions, will be emailed to attendees within 24 hours of the date of the webinar. PANO uses Zoom as our webinar platform; you can familiarize yourself with Zoom and/or join a test meeting prior to these sessions.

Can’t attend? All registrants will receive a recording of the webinar following the live session!

About the Facilitators:

Greg Wilson, CAP®, CFRE, MS, Stick Figure Fundraising, LLC

In his nearly 25 years of frontline fundraising and managing frontline fundraisers, Greg has served in various leadership positions – such as Chief Development Officer and Director of Leadership Gifts & Planned Giving – but he’s also had jobs where he’s had to process his own gifts and maintain the organization’s database. Greg has been involved in multiple capacities across a growing number of capital, comprehensive, and endowment campaigns. He’s led or been instrumental in planning and providing infrastructure for campaigns ranging from $3M to $100M+.

Greg is a certified Fundraising Executive (CFRE), a Chartered Advisor in Philanthropy (CAP®) from the American College of Financial Services, and has earned a MS in nonprofit management from Eastern University and a BA in history from Lebanon Valley College.

Greg founded Stick Figure Fundraising in 2020 to make fundraising easier for you and your nonprofit. We help you maximize your fundraising efforts, without stepping between you and your donors. Knowing each nonprofit we serve requires a unique approach and strategy, we’ve assembled a team of consultants with extensive careers in non-profit development – we’ve all sat in your seat so we know what you’re going through. Consider us your partners!

Ryan W. Baumuller, Stick Figure Fundraising, LLC

Ryan Baumuller is a strategist and relationship-builder with more than 15 years of experience raising major and planned gifts across independent schools, higher education, and healthcare. He has supported capital campaigns, portfolio development initiatives, and donor engagement programs, helping secure six- and seven-figure gifts while increasing philanthropic revenue.

Prior to joining Stick Figure Fundraising, Ryan served in development roles at The Peddie School, Rider University, Thomas Jefferson University and Jefferson Health, East Stroudsburg University Foundation, and Albright College, where he advanced major and planned giving efforts and worked closely with academic and institutional leaders to strengthen philanthropic support.

Ryan holds a BA in History and has completed professional training in Plus Delta Partners’ The Discipline of Frontline Fundraising and the Sharpe Group’s Planned Giving Strategies. His work focuses on:

• Coaching and mentoring frontline fundraisers to achieve their goals
• Helping organizations develop and execute major and planned giving strategies
• Building strong, lasting donor relationships that drive transformational support
• Leveraging data and technology to improve fundraising efficiency and results