The Accidental Designer: How to Design Images Like a Pro (3-Part Idealware Web Series)

The Accidental Designer: How to Design Images Like a Pro
Thursdays, December 5-19 | 1:00 PM – 2:30 PM | Three-Part Webinar Series

Offered in Partnership with:
Idealware

We all know this intuitively—websites or flyers that are balanced, colorful, and visually interesting get more attention. But if you work at a small nonprofit, chances are you don’t have much money to spend on a graphic designer.

Fortunately, anyone can learn graphic design. Whether you’re already creating visuals for your nonprofit’s communications or are interested in taking this on and know nothing about it, we can help you gain the knowledge and skills you need to wow your followers with interesting and attractive designs.

Throughout this course, you will:

• Learn about theories of line, shape, form, and space.
• Explore the theories behind why colors affect the way we think and feel.
• Discover the sneaky importance of typography.
• Review layout dos and don’ts.
• Learn a few basic tricks for using Adobe InDesign.
• Find out about low-cost alternatives to InDesign.

Please note:

• Participants should register with the email address where they would like to receive the access and dial-in information for the online seminar.
• All registered participants are granted access to the recordings of each session. Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to all the content of the toolkit.

REGISTER NOW

Registration to be completed via Idealware’s website – use discount code 19-PA.

Course Schedule

All sessions take place on Thursdays from 1:00 PM - 2:30 PM EST.

December 5: The Elements of Design
We’ll begin by delving into the ideas behind good design. We’ll explore how designers use lines, shapes, form, and space as the basic tools for showing depth, movement, or other visual ideas. We’ll also spend time talking about the importance of color and how to use it to achieve the right effect. And we’ll lay out how typography can affect both what the viewer sees and feels within a design.

December 12: Layout in Action
We’ll start out by talking through some basic principles of graphic layout. Then we’ll take it a step further and show you in real time a design being created—explaining the thinking and decisions being made during the process.

December 19: Technology Tools
Adobe InDesign is the industry standard and is recommended for anyone creating designs that need to live on beyond the immediate moment. That’s why it’s important that we show you a few useful tricks for doing basic design work in InDesign. However, there are a number of alternatives that offer similar functionality and many simpler tools that are free and easy to use. We’ll spend some time reviewing those tools and discussing their strengths and weaknesses.

REGISTER NOW

Registration to be completed via Idealware’s website – use discount code 19-PA.

Cost:
$108 – PANO Members (Use Discount Code: 19-PA)

$135 – Regular Price

REGISTER NOW

Registration to be completed via Idealware’s website – use discount code 19-PA.

About the Trainer

Cary Walski is an entrepreneur using her background in psychology and the arts to create positive online experiences for mission-driven organizations. Passionate about nonprofits making informed decisions, Cary has delivered presentations locally and nationally for organizations including NTEN, Idealware, The Forum of Regional Associations of Grantmakers, Metropolitan Regional Arts Council, Minnesota Council on Foundations, and Minnesota Council of Nonprofits. As owner and nerd-in-chief at Copilot, she works with small to medium-sized nonprofits to produce websites, email campaigns, and social media communities that connect with and inspire individuals to action.