Description
Standards for Excellence 3.0
33 Resource Development Plan Part 1: Developing a Fundraising Plan
33.1 Why nonprofits are expected to control costs 6
33.1.1 Controlling the Costs of Raising Money 7
33.1.2 Determining the Fundraising Results to Costs Ratio 8
33.1.3 Fundraising Ratios Do Not Reveal the Efficiency or Effectiveness of Nonprofits 9
33.2 Different types of fundraising efforts’ return on investment 9
33.3 Reasonable over Time 10
33.4 Reporting fundraising expenses on the IRS Form 990 11
Attachments 11
References 11
Books and Articles 12
Attachment 33A: A Nonprofit’s Typical Fundraising Expenses 13
